References

The digital world in the Middle East

https://www.accenture.com/_acnmedia/pdf-34/accenture-techvision-middleeast.pdf

https://www.arabnews.com/node/949376/saudi-arabia

https://www.digitalinformationworld.com/2019/02/internet-users-spend-more-than-a-quarter-of-their-lives-online.html

The luxury market in the Middle East

https://www.bain.com/migration/media-mentions/2016/saudis-are-second-largest-nationality-to-purchase-jewelry-from-europe/

https://www.goldsteinresearch.com/report/middle-east-luxury-goods-market-size

https://www.bain.com/insights/eight-themes-that-are-rewriting-the-future-of-luxury-goods/#:~:text=The%20global%20luxury%20market%20tracked,and%20yachts%2C%20and%20luxury%20cruises

https://www.internetworldstats.com/top25.htm

https://www.statista.com/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/

http://statisticstimes.com/economy/countries-by-gdp-capita-ppp.php

http://researchandmarkets.com

The luxury consumer behaviour in the Middle East

Marketing in the Middle East: The Good, the Bad and the Ugly

Influencer Marketing in the Middle East

The Ultimate Guide to Growing Your Business with Influencer Marketing

https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you

Snapchat in the Middle East

https://www.morganintl.com/blog/marketing/snapchat-in-the-middle-east-marketers-have-to-get-it/

Arab Snapchat Marketing in the Middle East – A Guide

https://www.websitemagazine.com/blog/9-benefits-of-snapchat-for-business

https://www.globalmediainsight.com/blog/uae-social-media-statistics/

https://www.statista.com/statistics/315405/snapchat-user-region-distribution/

https://www.bain.com/