A jeweller’s eye.
A new creative possibility.
We create AI imagery, product videos and visual content for brands worldwide, with a particular understanding of fine jewellery and diamonds.
Technology guided by jewellery experience.
DLM AI Studio is led by Keith Hafez, drawing on more than 20 years of experience in jewellery and watches. That background shapes how we approach every brief: with an understanding of the product, the customer and the standards a luxury brand needs to communicate.
A diamond’s outline, the balance of a setting and the way a necklace sits are part of its identity. Our creative direction starts with those details, then builds the visual world around them.
Based in London and working remotely with brands internationally, we bring together AI content generation, image editing and considered art direction.
Visual content with a clear purpose.
Jewellery understood.
AI jewellery photography for engagement rings, diamond earrings, necklaces, bracelets and fine jewellery collections. We review the references, identify defining details and agree what needs to remain consistent.
A coherent visual world.
Campaign imagery, product storytelling and social media content shaped around your brand’s character. Lighting, palette, styling and composition work together across a collection.
Useful beyond one image.
Content prepared for the placements in your brief: website banners, collection launches, social posts, advertising and short product videos. Scope, formats and revisions are agreed before production.
AI imagination.
A human eye for detail.
We begin with your product photographs, brand references and intended use. We establish the creative direction, produce the agreed concepts, and review the imagery against your reference material before presenting it for approval.
AI can introduce imperfections. Our sharp eye for detail and hands-on refinement are central to correcting them: we compare stone shapes, settings, proportions, light and texture against your references, then refine discrepancies with careful editing and compositing where needed. Our aim is to minimise visible AI artefacts and create mesmerising content that feels natural, lifelike and unmistakably considered.
Our illustrative concepts are labelled clearly. For actual products, your approval remains an essential part of the process.
Your brand.
Our creative attention.
Jewellery is our specialism, and we also welcome AI product photography and content creation briefs from fashion, beauty, accessories, watches and other product-led brands.
Whether you need a single campaign or a consistent monthly content programme, we start with the same question: what does your audience need to see and understand?