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Alep London: AI Jewellery Campaign Case Study

Alep London · Studio portfolio

A jewellery campaign,
in motion.

AI jewellery photography and video brought together through model portraits, product details and atelier storytelling. A portfolio study assembled from Keith Hafez’s Alep London campaign visuals.

AI-generated showcase. The model and atelier scenes are illustrative campaign imagery.

The brief
Explore how bridal jewellery can become a coherent visual campaign through AI imagery and short films.
The visual direction
Deep green, velvet, warm gold, model portraits and close views of jewellery detail.
The finished showcase
Ten campaign films, two showreel formats and still images selected from the source footage.
DLM AI Studio · Selected work

Jewellery in motion.

Selected Alep London footage, edited into a DLM studio showreel. Play to watch.

Inside the campaign

One visual world.
Four ways to tell the story.

An AI-generated jewellery presentation box with diamond earrings

From sketch to showcase

A short atelier narrative moves from a design sketch and stone-setting scenes to a presentation-box reveal and a model wearing the finished look. These are illustrative AI campaign scenes, rather than documentary footage of jewellery manufacturing.

AI model portrait wearing an Alep London diamond jewellery set

Jewellery on the model

Model portraits place necklace and earring designs within a consistent luxury setting. Green interiors, eveningwear and warm highlights create a recognisable visual family across the films.

AI campaign close-up of a diamond necklace with green pear-shaped stones

Colour-led campaign directions

Sapphire, emerald, yellow and pink colour directions show how a campaign can move between different jewellery stories while retaining its brand atmosphere. Close views bring the stone shapes and arrangements into focus.

AI product image of pear-shaped yellow and white stone earrings on green velvet

The product in close-up

Product presentation and macro details complement the model imagery. Box, velvet and close-up sequences give the jewellery its own moment within the wider campaign.

The film collection

Explore the full campaign films.

The original creative sequences, prepared for website viewing. Alep London branding remains part of the campaign films.

From sketch to showcase: atelier story

23 seconds · AI-generated campaign film

Sapphire tones: model and necklace detail

15 seconds · AI-generated campaign film

Emerald tones: bridal campaign

13 seconds · AI-generated campaign film

Diamond bridal set: model and macro film

10 seconds · AI-generated campaign film

Pink pear stones: jewellery campaign

15 seconds · AI-generated campaign film

Yellow pear stones: bridal campaign

10 seconds · AI-generated campaign film

Diamond jewellery: model film

8 seconds · AI-generated campaign film

Yellow floral jewellery: detail film

12 seconds · AI-generated campaign film

Sapphire tones: portrait campaign

15 seconds · AI-generated campaign film

Yellow pear earrings: box-to-model film

10 seconds · AI-generated campaign film

Your next jewellery campaign

Bring your collection
into focus.

DLM AI Studio creates AI jewellery campaign imagery, product visuals and short films with the judgement of a jewellery specialist. Share your design references and the story you want to tell.

Discuss a project