In our post the luxury consumer behaviour in the Middle East, we mentioned how Arabs are very much influenced by social concerns and tend to by things which are recommended by their circle of family and friends rather than exploring products themselves, yet studies show that Social media influencers are found to be even 94% more effective than friends and family, and more than 7 times that of from fashion experts to family vloggers.
While social media becomes an integrated part of people’s life in Middle East with one of the highest social media penetration rates in the world, influencer marketing has exploded.
People in the Middle East are turning to their favourite models on Instagram, Twitter, Snapchat and Youtube for recommendations and advice on purchasing decisions.
Influencer marketing and reviews are the modern way of the world of mouth marketing which is by far the number one most effective marketing channel in the region. It becomes increasingly crucial for companies to use influencer marketing strategies to gain market share in the Middle East.
According to Tomson study reviled that Influencer marketing campaigns earn 6.5$ for every 1$ spent, 80% of companies increasing their spending budget on influencer marketing year on year to reach at least 15% of their annual marketing budget. It is by far the fastest growing online customer-acquisition method with average growth 50% Y-O-Y since 2016 to reach almost 10B $ in 2020, according to the influencer marketing hub.
Influencer marketing has very strong marketing message compared to other digital marketing channels with only 1% of the millennials trust advertisements and 33% of them trust products reviews for their purchases, and according to Mckinsey it is 50 times more likely to lead to a sale than other marketing channels.
Properly utilizing influencers marketing campaign with an overall digital marketing strategy can be a very daunting and exhausting process as it involves massive research about influencers in terms of Relevance, Reach and Resonance and brands are finding it harder to find appropriate influencers with raising concerns on influencers frauds.
At DLM, we do intensive influencers research in Middle East that is the most suitable for your brand and campaign budget, whether it is macro influencer or micro influencer, we perform influencer marketing campaign that will achieve best possible outcome.
For more details on how we can assist you in finding proper influencers in the Middle East for your brand, please contact us now..