Snapchat is expanding in Middle East year on year and on expenses on other major social media platforms such as Instagram, Facebook and Twitter. While some marketers and business are not seeing an immediate natural business opportunity with Snapchat as most initially thought about Facebook and Twitter however with more and more people using Snapchat in the Middle East it would be foolish to ignore it as a major marketing channel.

Snapchat allows users to send a photo and video content that has a limited lifespan before it disappears, that was designed to encourage more organic and natural interaction. Users can view a ‘Snap’ for 10 seconds before it self-destructs. The general idea is that it shares ‘moments’ Due to the fact that snaps will stay visible for only 24 hours this create a sense of scarcity and fear of missing out which made the platform one of the highest engaging social media platform.

With conservative values in the Middle East region, users finding Snapchat as an environment where they can grow as individuals without fear of repercussion and online history coming back to haunt them. Snapchat may provide a feeling of security that isn’t felt in many other apps such as Facebook and Twitter.

Saudis are among the highest active daily users of Snapchat, with residents of Riyadh and Jeddah using the camera 40 times a day on average, and spending approximately 35 minutes a day surfing snaps. These figures are huge when compared to Snapchat’s global average of 25 times a day and half an hour of surfing, respectively.

8 Benefits of Snapchat for businesses:

1- No Profiles to Judge:

In all other social media platforms, businesses advised posting regularly on their profiles as failing to do so will make new users arriving at the social media business page choose not to like or follow the page if it has not been updated regularly or for few weeks.
However, with Snapchat, there is no profile for users to review before deciding to follow the brand. Hence, companies can choose the frequency of posts and only post when they have something worthy to share rather than having the need to just always post, which create a more authentic experience for both parties.

2- Better Organic Post Reach:

While posts on other social media platforms such as Facebook and Instagram pushed down in new feeds or not been shown at all giving the platform’s algorithms while the popularity of the post, win over credibility, on Snapchat Company’s Snaps will reach organically and get seen by those who choose to follow the brand or look out for them as Snaps can be public.

3- The Inner Circle:

Most of Snapchat users choose to interact with friends and peers rather than family members compared to other social media platforms, while they post content they tend not to post on other networks as their friends’ list is more fine-tuned and Snaps will disappear anyway. Brands can benefit from being within that ‘inner circle’ and grow their followers on Snapchat as it makes them feel they have a closer connection with the brand.

4- Our Story:

Posting on Our story, make snaps appear on Snap Map which allows users from around the world (who enabled this feature) to view those snaps. This is a great tool for brands to create brand awareness when well-timed, well-placed content is posted on Our story section.

5- The Chat Service:

More than 60% of Snapchat daily active users use the chat service every day to either talk to friends or send Snaps. Users will receive a notification when receiving new messages which make them go back to the app multiple times per day, that increases the chance for the company’s Snaps to be viewed by them.

6- Engaging Ads:

Although, Snapchat algorithms do not force businesses to use paid ads yet unlike Instagram and Facebook. However, Snapchat offers few ads options using their creative tools such as Sponsored Lenses and Sponsored Geofilters in addition to Snap Ads with different marketing goals, which allow brands to reach much wider and highly targeted audience to promote for product or service or even expand their brand awareness.

7- Snapcodes:

Snapcodes are similar to QR codes, Brands can create a Snapcode that link to URL destination while promoting for product or service or even launching new ones during a company event.

8- Influencers:

Social media influencers are found to be 94% more effective than friends and family, and more than 7 times that of from fashion experts to family vloggers. With the wide use of Snapchat in the Middle East, many influencers chose to be on Snapchat and promoted their Snapchat profiles on other social media platforms. Giving the previous features of Snapchat, Influencers tend to post more often on Snapchat to keep their followers engaged.

With 24 hours post lifespan, this helped influencers talking about their experiences with much wider brands and diverse industries rather than devoting their social media profile for a certain industry, which makes them more relevant in terms of promoting any product or service as long as they have the right audience and tangible engagement rate.

At DLM, we help businesses grow on Snapchat both organically and using business ads. Our advertising delivery framework is designed to optimize relevance across the entire platform, decreasing the number of wasted impressions and improving the advertising shown to the brand community.”

Using large influencers connection base, we increase your brand awareness and promote your product or services to your target audience in the Middle East on one of the highest and most used social media platform in the region.

For more details on how we can assist you to grow your business, please contact us NOW…