Digital is changing the face of businesses across the entire world, The technology is seen in the Middle East as a key driver to diversify economies as it is highly dependent on oil and gas resources.
The role of technology and social media evolve to enable and support businesses to work more efficiently and connect with more effectively with their consumers.
According to Bain & Co, By 2025, the online channel will represent 25% of the market’s value and nearly half of all luxury purchases will be digitally enabled thanks to new technologies along the value chain, and nearly all luxury purchases will be influenced by online interactions.
The online market in GCC is emerging very fast and drawing huge attention from investors around the world. Amazon realized the high potential and following the rise in consumer shopping online in the country Amazon has completed its acquisition of e-commerce firm Souq.com in 2017 and rebrand it to local amazon websites in the region.
According to Internetworldstats GCC countries are among the countries with highest internet penetration worldwide driven by an increasingly high percentage of the young generation with more than 7.5 hours spent online every day compared to the world’s average 6.5 hours.
And recent statistic by Statistica.com shows that UAE has the highest social network penetration in the world, while the Middle East, in general, have the highest time spent on social media per day with more than 3 hours a day compared to the world average. 2.5 hours
KSA residents ‘spend quarter of the day on social media’
Residents in Saudi Arabia spend approximately five hours a day using social media on average and 30 percent of them have six to 10 applications installed on their smartphone, according to new research from YouGov.
Giving all above, reaching consumers via online channels becomes increasingly imperative with high internet penetration and social media usage in the Middle East makes reaching clients via classic marketing channels more and more ineffective.
At DLM as leading luxury digital marketing agency we use most effective digital marketing channels to make the best out of your marketing budget and increase your ROI
For more details on how we can assist you reaching more affluent clients in the Middle East please contact us now.